Your Marketing Metrics are your advertising Sherpas. These metrics keep you on the path of profitability. If you stay within your thresholds, you end up creating advertising that win. Whether you are advertising with Google ads, Bing Ads, or Facebook ads, you can measure profitability. Your marketing metrics take away the guesswork and put you back in control. Very powerful! >How to Use: There are five inputs. Use the sliders to lock in your numbers. Click on the question mark icons (right side) to calculate each metric. Try and use data from your practice management software for accurate results. Once the inputs are added, scroll down to reveal your results. Give these results to your marketing team. This calculator is part of our larger lead mapping session. we do for clients. (It may take a few seconds for the calculator to load 🙂